Proceedings-1994; By Verna Richardson; Summary by Maria Christophel (2006) This article narrates the activities the policies and procedures writer performed to change managers’ and professionals’ view of standards. It explains some of the steps involved in the project initiation phase such as researching, recommending changes, and implementing the project. It relates the methods the writer used for marketing the project and obtaining support such as outlining the benefits to the different groups, explaining the concept of structured writing and becoming a Reader Advocate. The article enumerates the rights of readers in The Richardson Readers’ Bill of Rights. Lastly, the article relates the benefit of cross-functional teams, which were created by the acceptance to the project and the adoption of the new standards by staff, managers and professionals of the entire organization.