Avoiding the Content Silo Trap(TM), Enterprise Content Management

Proceedings-2002; By Ann Rockley and Jodee Clore; Summary by Maria Christophel (2006) This article defines Silo Trap™, Enterprise Content Management (ECM), and promotes the use of a unified content strategy for managing the volumes of information produced by the various areas of a company. It describes the problematic effects of content silos such as poor communication, lack of standardization and consistency, high costs, etc. It expands the definition of content management beyond Single Sourcing into ECM for which it provides description of benefits such as maintenance speed, cost reduction, and customer relation opportunities.